Inside Independent Publishing (with IBPA)

A Publisher’s Guide to InDesign, with guest Anne-Marie Concepción

Episode Summary

Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool.

Episode Notes

Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool.

Topics covered include:

• can Microsoft Word be used for book publishing? (the short answer: please don’t.)
• the importance of styles in InDesign
• learning InDesign
• using InDesign to create e-books
• creating Kindle books and using the Kindle Previewer
• designing for print vs designing for ebooks
• finding a designer

Also, your questions on paying royalties to foreign publishers, learning more about printing and production.

Sites and resources mentioned in the podcast include:

• Seneca Design & Training: https://senecadesign.com/
• Lynda.com (search for “eBook fundamentals”)
• iBooks Author from Apple: https://www.apple.com/ibooks-author/
• Kindle Previewer from Amazon: https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261
• Upwork (was Elance): https://www.upwork.com/
• check out #eprdctn on Twitter
• InDesign Magazine issue on book design: https://indesignsecrets.com/issues/issue-105-designing-books
• Industry Standards Checklist from IBPA: http://www.ibpa-online.org/page/standardschecklist
• “Levels of Quality in Printing” by Steven Waxman: http://printindustry.com/Newsletters/Newsletter-189.aspx

Participants

Anne-Marie Concepción is the founder and president of Seneca Design & Training, which provides cross-media consulting, training, design, and publishing services for a variety of organizations across the United States. She is widely known as one of a very few digital publishing gurus, having worked and taught in this field for twenty-five years, since the early days of PageMaker and QuarkXPress.

Anne-Marie is now one of the nation’s premiere independent Adobe Certified Instructors, teaching hands-on classes at client sites around the world and helping publishers make smooth transitions to the latest software and workflows. As an industry expert, Anne-Marie enjoys sharing her real-world expertise via books, articles, and seminars. She’s the co-host of the InDesignSecrets.com blog and podcast with David Blatner, with whom she also co-authored Adobe InDesign CS/CS2 Breakthroughs (Peachpit Press, 2005).

Visit Seneca Design & Training at https://senecadesign.com/.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.