Inside Independent Publishing (with IBPA)

A powerful social media marketing strategy, with guest Andy Weiner

Episode Summary

A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book -- and which social media platform was the most effective may surprise you.

Episode Notes

A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book -- and which social media platform was the most effective may surprise you.

Topics include:

• How to get booksellers interested in your book
• How far in advance to begin promotion
• Smart use of social media, especially Instagram and LinkedIn
• How to sell and not sound like a salesperson
• Using social media to create sales opportunities
• If you have a publisher, do you coordinate with them or work on your own?
• Pitching to indie booksellers
• Following up on LinkedIn using groups and DMs

PARTICIPANTS

Andy Weiner is a longtime publishing professional. He has worked for Penguin USA, Random House, Chronicle Books, rightscenter.com, and for Abrams Books. He is also the co-publisher of* Close Enough for the Angels* by Paul Madonna, and is the author of the children’s book Down By the River, a book that Jensen Fly Fishing says: “blends family cohesion (mom and grandpa both take time telling stories and helping teach Art to fly fish), subtle contexts of fly fishing, and a gentle message of conservation.”

Andy’s website for his book:
http://www.downbytheriverbook.com/

For more information on the book Getting There; A Book of Mentors by Gillian Zoe Segal, mentioned in the podcast, see https://www.indiebound.org/book/9781419715709.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.